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Keller Williams Realty Cultural Icon Award

Keller Williams Realty has a distinct culture that we celebrate in a big way. We place a strong emphasis on our belief system, which includes principles such as win-win, integrity, customers, commitment, communication, creativity, teamwork, trust, and equity (what we call our WI4C2TES). This cultural foundation is centered around creating an environment that all want to be a part of.

Keller Williams has a culture of care and abundance, fostering a supportive and collaborative environment for its agents, leadership team and staff.


Every year Keller Williams Realty Central Delaware awards a local representative for their contribution to our very special culture, and this year we couldn't be more proud to announce that Heather Keller-Potts was chosen as our local cultural icon. Heather's commitment to her team and company go beyond the average team player. She cares about the company, it's culture, and the people. "Heather does not shy away from helping those around her." She also gives back outside of our market center with KW Red Day, and volunteering during many local veterans events.


The culture at Keller Williams is characterized by inclusion, independence, and a dedication to community engagement. Initiatives such as KW Cares, RED Day, and KW Next Gen further highlight the company's commitment to making a positive impact in the communities we serve. Through these programs, Keller Williams agents and staff engage with and contribute to the betterment of their communities, reinforcing the culture of giving back and making a real difference.



Keller Williams Realty has a vibrant culture that values diversity, equity, inclusion, care, and community engagement. The Rivera Group is beyond grateful to be part of such a special culture and we couldn't be more proud that our very own team member was awarded. Congratulations!


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